How many have seen the commercials on TV with Flo, the insurance girl with the black bobbed hair, white shirt with white apron appliqued with a logo, white pants, and name tag? In addition, she has an “I Love Insurance” button, red lipstick, and blue “Chuck Taylor” shoes? We have seen many different but exciting and sometimes corny commercials representing an insurance company. However, how many remember the name of that insurance company? If anyone said Progressive Insurance, the commercials help advertise the company effectively. As a result, people can remember one of the leaders in auto insurance.
Progressive Insurance in the beginning.
Progressive Insurance began in 1937 as the Progressive Mutual Insurance Company when two lawyers decided to start an auto insurance company to give people peace of mind and protection while out on the road. They have always tried to remain ahead of the competition. In addition, they were the first to provide drive-in claims. Furthermore, the ability for customers to pay their premiums in installments to help make insurance more affordable and more accessible for people to insure their vehicles.
In 1931, Progressive Insurance Company moved into its new location in downtown Cleveland, Ohio. The move gave them the much-needed room due to their growing business. They started exploring ideas to set the company apart to keep the business growing.
Progressive Insurance formed Progressive Casualty Company in 1956. Their focus was writing policies for drivers without a good driving record and considered a higher risk. However, today they insure all kinds of drivers. Progressives’ continued growth formed The Progressive Corporation in the 1960s. Then they became a public company in 1971 and moved their main headquarters in 1974 to the Cleveland Suburb of Mayfield Village.
Progressive generates its first billion in premium.
By 1987, Progressive Insurance grew steadily and had made over $1 billion in premiums. Then, in the early 1990s, Progressive launched Immediate Response claims service, available anytime, day or night, any day of the year to process and handle claims quickly and efficiently. As a result, progressive insurance became the largest seller of auto insurance in 1992. By 1994, they were above $2 billion in premiums.
That same year, Progressive initiated a phone service called 1-800-AUTO-PRO. The number later turned into 1-800-PROGRESSIVE. Both permitted a person to find out the rates of Progressive Insurance. Furthermore, customers can view competitors’ rates. Then, suppose they decided it was the perfect coverage after hearing the rates and comparisons. In that case, they could sign up for Progressive Insurance. Also, in 1994, Progressive launched an Immediate Response Vehicle (IRV) that would bring experienced and licensed claims professionals right to the place that customers needed them, even if that meant to the actual scene of an accident.
Modern-day Progressive Insurance.
By the early 2000s, Progressive was looking for even more innovative ideas to help make the whole insurance and claims experience better for everyone involved, from the customer to the body shop person. This concierge service is where the customer drops the vehicle off at any Progressive claims office. They take care of everything, reducing the time between 4 days to 15 minutes. Then, all the customer has to do is get the vehicle once it is repaired.
How great is that for an insurance company? So, customers may be asking what to do if the car is totaled and cannot be repaired? Well, in2006, Progressive started a total loss concierge service for that too. They will help the customer find another vehicle at a reasonable price and even help find financing for it.
With these kinds of services, Progressive Insurance has grown an average of 17% every year for nine years straight, increasing revenue by almost $11 billion. Progressive Insurance was the first insurance company to launch its website when the internet took off in 1995. Progressives’ website has continued to advance and grow. It offers many different options that anyone can access on any day or night. Customers can make payments, report claims, or talk to a live representative.
Types of coverage offered.
Progressive Insurance Company offers more than just an insurance policy for a car. They offer motorcycles, boats, recreational vehicles (RVs), business vehicles, snowmobiles, and Segway HTs. Progressive will also help find a homeowners policy to fit their needs.
Progressive Insurance Company has top-rated, highly trained customer service representatives who are there any time of the day or night to help with their customers’ claims. Furthermore, agents are ready to answer any questions and solve any problems. In addition, progressive Insurance Company works through local agents who know each area well. This helps determine what insurance best suits customers’ needs. With more than 30,000 independent agencies in the United States, there is a big chance there is one locally in the area, and ready to assist in any insurance need required.
Progressive Insurance Company strives to be forward-thinking. It keeps advancing and creating new ideas by providing customers with what they want. As a result, they develop new ideas to offer state-of-the-art and cutting-edge products and services. As one of the top companies in the insurance business, Progressives’ goal is to continue growing and staying in the insurance industry.