How many of you have seen the commercials on TV with Flo, the insurance girl with the black, bobbed hair (not sure if wig or real), blue headband, white shirt with white apron appliqued with a logo, white pants, name tag, I love Insurance button, red lipstick and blue “Chuck Taylor” shoes? Most of us have seen many of these different but interesting and sometimes corny commercials representing an insurance company. How many of you remember the name of that insurance company? Well, if you said Progressive Insurance, then the commercials work to help advertise the company effectively so that you can remember one of the leaders in auto insurance.
Progressive Insurance began in 1937 as the Progressive Mutual Insurance Company when two lawyers who were just starting out decided to start an auto insurance company to give people peace of mind and protection while out on the road. Progressive has always tried to remain ahead of the competition and was first to provide drive in claims and the ability for customers to pay in their premiums in installments to help make insurance more affordable and easier for people to insure their vehicles.
In 1931, Progressive Insurance Company moved into its new location in downtown Cleveland, Ohio, to give them the much needed room due to their growing business and started exploring ideas of how to set the company apart from all others to keep the business growing.
Progressive Insurance formed Progressive Casualty Company in 1956, in order to write policies for drivers without such a good driving record and considered higher risk but today they insure all kinds of drivers. With Progressives’ continued growth, they formed The Progressive Corporation in the 1960’s and then they became a public company in 1971 and moved their main headquarters in 1974 to the Cleveland Suburb of Mayfield Village.
By 1987, Progressive Insurance grew steadily and had made over $1 billiion in premiums. In the early 1990’s, Progressive launched Immediate Response claims service, available anytime, day or night, any day of the year to process and handle claims quickly and efficiently. Progressive Insurance became the largest seller of auto insurance in 1992 and by 1994, they were above $2 billion in premiums. That same year, Progressive initiated a phone service called 1-800-AUTO-PRO which later turned into 1-800-PROGRESSIVE, where a person could call and find out the rates of Progressive Insurance and their competitors rates all in one phone call and could sign up for Progressive Insurance at the same time if they decided it was the one for them after hearing the rates and comparisons. Also in 1994, Progressive launched an Immediate Response Vehicle (IRV) that would bring experienced and licensed claims professionals right to the place that customers needed them even if that meant to the actual scene of an accident.
By the early 2000’s, Progressive was looking for even more innovative ideas to help out with making the whole insurance and claims experience better for everyone involved from the customer to the body shop person. This concierge service is where the customer simply drops the vehicle off at any Progressive claims office and they take it from there and take care of everything reducing the time in between from 4 days to 15 minutes. All the customer has to do is come get the vehicle once it is finished being repaired. How great is that for an insurance company? So, you may be asking what do you do if the vehicle is totaled and can’t be repaired? Well, in2006, Progressive started a total loss concierge service for that too where they will help you find another vehicle at a reasonable price and even help you find financing for it also.
With these kinds of services, Progressive Insurance has been able to grow an average of 17% every year for 9 years straight increasing revenue by almost $11 billion. Progressive Insurance was the first insurance company to launch its own website when the internet took off in 1995. Progressives’ website has continued to advance and grow and offers many different options that can be accessed at any time of the day or night with just a few clicks of a button. Customers can make payments, update information, get recall information, report claims, check Progressive rates verses other companies, instant quotes for vehicles, ability to talk to a live representative or order a call back and locate agents.
Progressive Insurance Company offers more than just an insurance policy for your car. They offer policies for motorcycles, boats, recreational vehicles (RV’s), business vehicles, snowmobiles and Segway HT’s. Progressive will also help you find a homeowners policy to fit your needs.
Progressive Insurance Company has top rated, highly trained customer service representatives who are there any time of the day or night to help with their customers claims and any other questions or problems they may have. Progressive Insurance Company works through local agents who know each individual area well so they can help determine what insurance best suits your needs. With more than 30,000 independent agencies in the United States, there is a big chance that there is one located right near you in your area and ready to assist you in any insurance need that you may have.
Progressive Insurance Company strives to be “progressive” and keep advancing and creating new ideas by providing customers with what they want while aiming to create new ideas to offer state of the art and cutting edge products and services. As one of the top companies in the insurance business, Progressives’ goal is to continue to grow and stay on top of the insurance industry.